Have you seen a bunch of Facebook statuses consisting only of
colors--white, black, pink, beige--recently? That's not a coincidence.
Somehow, a viral campaign bubbled up through the nooks and crannies of
the massive social network this week--female members of the site
changing their status messages to the colors of the bras they're
currently wearing in order to spread awareness about breast cancer.
According to The Washington Post, no one is really sure where or on
behalf of whom it precisely started, but it appears e-mail chain
letters went around earlier in the week to encourage it.
As far as viral fads go, this one is sort of interesting: with no
explanation for an individual status message, onlookers who saw a
handful of them would wonder what kind of in-joke they weren't
understanding and might start investigating simply out of curiosity.
That could mean that it would have more lasting power, memorywise,
than your average viral charity campaign.
But let's get real. This is an important cause for us all to be aware
of, but is this actually, well, doing anything? It's at least set a
chain of events into action. The Susan G. Komen Breast Cancer
Foundation reported, per the Post, that it has seen a big surge in
people subscribing to its Facebook "fan page." And apparently, the
foundation's page could use the kick: The Washington Post article
indicates that there were only 135 of those fans to begin with.
Whether that will translate into legitimate donations isn't clear.
Online charity campaigns can be fickle--popularity doesn't equal
dollars--and this one is no exception. Some of the "colors" messages
may simply be coming from teenage girls looking to use the trend to
inform all the boys on their Facebook friends lists that they're
wearing leopard-print lingerie without appearing totally skanky.